Consulting services for law firm business development, marketing and recruiting using Web and electronic media.

Strategic Alliances

Taking advantage of Peter Marx' extensive background and experience with business deals and strategic alliances involving digital media, Legal Insight Media advises companies on their most important and cutting edge transactions and relationships.

Video Advisory Services

Where do you begin? How can you ensure your final video program gets done on time, on budget, and – most importantly – on strategy?

Because high-quality video has only recently taken its place in the communications mix for many organizations, there is often limited video experience among staff members.

If you don't produce videos on a regular basis, the process can be intimidating.

What is your strategy?
What are your goals
Who are you trying to reach?
What messages do you want to convey?
How long should it take?
What should it cost?
How can you be sure to get value for what you are paying?

Typically, our Video Advisory Services begin with an in person strategy/brainstorming session. After we meet, we'll develop a Strategy & Messaging Memorandum that answers these questions and outlines approaches, budget ranges and timelines.

You'll need to go through this kind of a process before you begin, no matter what. When the process is completed, we'd be delighted if you ask us to do the production, but there's no obligation. If you do select us to do the production, part of the cost of the Video Advisory Services will be credited to you.

Among other things, we will help you

Spend wisely. Whether video production budgets are big or small
Prevent unproductive trial-and-error. “Trial & error” can be a slow (and sometimes problematic) approach to building organizational expertise – in video or any other new medium.
Employ “best practices” for video. We’ve developed award-winning techniques which you can leverage.
Save time. Some clients ask us to handle video – related tasks their internal staff has no time to handle (such as drafting video RFPs, vendor contracts, strategy documents, etc.)

If you’re about to make a major investment in video and have never created video before, don’t go it alone. Don’t dive headfirst into the world of high-quality, strategic video without experienced professionals on your team.

Call us today at 781-235-2888 to discuss how we can assist you. We'd be delighted to provide you with an estimate of the cost of Video Advisory Services for your project.

CommonView℠ Strategic Process

Barbara Marx talks about strategic messaging and new technology: Click here.

We develop customized programs for all size firms, practice groups and individual attorneys to help them assess what sets them apart and then create programs to capitalize on their differences. As in our TrueView℠ Web videos, we strive to capture the truly authentic differentiating factors.

Frequently starting with our CommonView℠ strategic process, we capture the perspectives of clients, professional colleagues, partners and associates. The process is designed to build internal alignment around key differentiators.

Working with your true competitive advantages, we help you develop authentic messages that will advance your practice development efforts, recruitment and marketing initiatives. When you have authentic messages, people will believe you are who you say you are and have confidence that you'll do what you say you'll do. When you have the right messages, we'll work with you to integrate electronic media into your marketing plans for maximum impact in an online world.

Our beliefs..
If you don't know what makes your firm different, you can't expect anyone else to. Try asking three of your partners to explain what makes your firm different to a potential client or associate. If the firm's identity is strong, their answers should be aligned.

Differentiation is both a team and an individual sport. -- The managing partner can lead but the firm's identity is based on the practices of groups and individual attorneys. Ideally, each attorney will develop their own personal brand that will enhance the identity of the entire firm.

All things being equal, good communications can be the differentiator. -- Differentiation is always difficult to achieve. Your point of differentiation will increase exponentially if you systematically integrate it into all firm communications.