Legal Insight Media Offers TrueViews
On audio and video iPods*
Enables Law Firms to Reach Online Generation via Podcasting
Wellesley, Mass., March 20, 2006 — Legal Insight Media, Inc., an interactive marketing services company for law firms, today announced that its TrueViews*, used by law firms for recruitment and practice development, can now be incorporated into audio and video podcasts on Apple* iPods. Legal Insight, which recently announced TrueViews availability on the Palm Treo* and other handheld devices, is leading the way in leveraging new technologies to help law firms more effectively reach the online generation.
Through first-person testimonials or images of partners, and associates, a TrueView is a mini-documentary that can bring to life the culture, programs and practices that set a law firm apart.
In addition, TrueView Web videos can be displayed on the Web, within PowerPoint, in e-mails, on handheld devices and can be included in podcasts.
“In today’s competitive environment, law firms are looking for ways to set themselves apart and show what it would be like to work with them,” says Peter Marx, president of Legal Insight Media. “Having great legal expertise is no longer enough when it comes to practice development and recruitment. Podcasts provide an exciting new vehicle for firms to tell their stories.”
Roberta Montafia, chief marketing officer of Day, Berry & Howard (www.dbh.com), has been an innovator in using TrueView Web videos. Legal Insight created two TrueViews for the firm, one on its women’s initiative, Women Working Together* and another on the firm’s commitment to diversity. Day, Berry & Howard has incorporated the TrueViews on its website, in PowerPoint presentations, RFP responses and electronic invitations to clients and prospects. Recently the firm added the TrueView to its Treo devices. “By making TrueViews available on video iPods, Legal Insight Media is at the forefront of helping law firms showcase themselves in cutting-edge ways,” said Montafia.
Legal Insight Media was recently awarded the Your Honor Award for electronic media by the Legal Marketing Association, New England for its production of the diversity TrueView for Day, Berry and Howard. The Your Honor Awards recognize excellence in marketing by law firms.
About Legal Insight Media
Legal Insight Media, Inc., an interactive marketing services company, produces TrueView Web videos to help law firms with their recruiting, practice development and marketing efforts. TrueViews authentically convey a firm’s unique character and culture. They can be displayed on the Web, within PowerPoint, in e-mails, on handheld devices and video iPods. Legal Insight is headquartered in Wellesley, Mass.
Contact:
Peter Marx
Legal Insight Media
(781) 235-3550
pmarx@legalinsight.com
www.legalinsight.com
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Legal Insight and TrueView are service marks of Legal Insight Media, Inc. Palm is a registered service mark and Treo is a trademark of Palm, Inc. Apple and iPod are registered trademarks of Apple Computer, Inc. Women Working Together is a registered trademark of Day, Berry & Howard, LLP. Other companies and products mentioned herein may be trademarks or registered trademarks of their respective companies.
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